COMMERCIAL · 3D · VISUAL DEVELOPMENT
2024
CLAS MILD — PURPLE DUO
A commercial visual exploration built around a surreal cosmic world, combining 3D environments, product visualization, and cinematic compositing.
Client
CLAS MILD
scope
COMMERCIAL · 3D · VISUAL DEVELOPMENT
year
2024
duration
4 Weeks
Overview
The brief.
Clas Mild’s Purple Duo campaign explores aspiration and authenticity through a surreal, contemporary visual world. The project combines a cosmic environment, product-focused imagery, and a human element to create a distinctive visual language for the campaign. My role focused on developing the visual direction into 3D sequences, from environment and product development through lighting, composition, and final compositing.
The Challenge
Building a world around the product.
The challenge was creating a visual world that could feel aspirational and distinctive while keeping the product central to the campaign. The environment needed to support the surreal direction without becoming disconnected from the product itself.
the solution
Turning aspiration into a visual world.
I developed a surreal cosmic environment using 3D modeling, lighting, composition, and visual development. The product and human elements were integrated into the environment to create a cohesive visual narrative, with cinematic lighting and atmospheric details helping establish the final campaign look.
