COMMERCIAL · BEAUTY · CAMPAIGN
2024
MAKE OVER — DISCOVER THE UNSEEN POWER
A beauty campaign exploring Make Over’s visual identity through cinematic imagery, beauty, and storytelling.
Client
MAKE OVER | PARAGON CORP
scope
COMMERCIAL · BEAUTY · CAMPAIGN
year
2024
duration
4 Weeks
Overview
The brief.
Make Over’s “Discover the Unseen Power” campaign explores beauty through a cinematic visual narrative centered around Shenina Cinnamon. The campaign combines beauty-focused imagery, performance, and atmospheric visual elements to create a polished and expressive brand film.
The Challenge
Creating a cinematic beauty narrative.
The campaign needed to communicate beauty and confidence through a visual story while maintaining a strong connection to Make Over’s identity. The challenge was balancing product-focused beauty imagery with a more cinematic and narrative-driven approach.
the solution
Beauty through cinematic storytelling.
The visual approach combines beauty imagery, performance, and atmospheric environments to build a distinctive campaign world. Cinematic framing, lighting, and visual effects were used to support the narrative while keeping the beauty and personality of the talent at the center.
